Best Customers: Demographics of Consumer DemandTo use this resource, start with the table of contents and identify your industry's best customers.
This book provides an analysis of household spending in the United States and highlights numerous products and services by age, income, household type, race, region of residence, and educational attainment of householder. This book also identifies which households spend the most on a product or service (the best customers) and who controls the largest share of spending.
